Proposal

From

Hop Design Studio

hi@hopdesign.studio

Jl. Uppala Villa 121, Kerobokan, Bali

Grace Hopper

email.address@yourmail.com

123 Anywhere St., Sacramento, USA

Expiration date

June 14, 2022

Hello Grace,

Thanks for giving me the opportunity to present this proposal to you. It was great to speak with you yesterday and I look forward to helping you shape the Field Jams brand in the United States.

As I mentioned yesterday, I come from a culinary background so I have a good understanding of the food industry. Field Jams' product is already fantastic, it's my goal to use design to increase brand awareness and get more people to take their first bite.

The rest of this proposal details how I hope to achieve this and outlines my creative process. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.

Warmest regards,

Pita

[ Bagian pertama isinya kaya pembukaan gitu. Kalau pakai sales call ya berarti “It was great to speak to you… etc.” Kalau pakai form, bisa “Thank you for filling the forms. We have read, examine and do some research… etc.” ]

Field Jams has been a beloved supplier of jam for the past 20 years. While they have gained recognition as a staple product in households across Europe, they are relatively unknown outside of the continent. 2 years ago, Field Jams launched their product in the United States but despite a successful launch, sales have been declining rapidly.

After conducting market research, Field Jams came to the conclusion that they are not standing out in a market inundated with "trendier" jam products. With the upcoming release of their apricot and boysenberry flavors, Field Jams has realized that they must rebrand their product to fit the American market, in which packaging has proved vital to success.

[ Bahas sedikit tentang problemnya, buat nunjukin kalau kalian beneran have done some research and come to an understanding about the company, i.e. yang orange itu problemnya, yang ijo itu a short sentence tentang solusinya, yang akan kalian jelasin di section selanjutnya ]

Goals & Objectives

Create a design that appeals to the American market.

The designs should stand out in the oversaturated American market and capture its attention with trendy packaging. The designs must have the "cool" factor that research has identified as being key for American consumers while staying true to the Field Jams brand.

Increase awareness of the Field Jams brand.

Field Jams has reached household recognition across Europe as a result of its unique flavors and consumer trust. This trust needs to be earned from American consumers but to do so, brand awareness must be increased. Having stand-out designs coupled with a new marketing initiative will help bring the product name recognition.

Improve sales both in-store and online.

The ultimate goal of the rebranding effort is to increase the overall sales of Field Jams' products in the United States. This will be achieved through eye-catching packaging, initial marketing efforts, and a website that reflects the new brand direction while paying homage to the history of Field Jams and the stellar reputation they have built-in European markets.

Cohesive packaging designs for all jams

We will create new packaging designs that reference current design trends through typography, layout, and illustration. While the new packaging designs will meet the need for a "cooler" brand image, it is important that they also reference the existing brand. We will use Field Jams' existing color palette and copywriting style to ensure a cohesive brand product.

Logo redesign

We will make slight adjustments to the logo to appeal to the American market. The logo will remain the same in color and scale, but some small stylistic adjustments will be made to align with the packaging design. This logo will be used on the product, in marketing campaigns, and on the US website.

Rebrand of the US website

Updates must be made to the US website to align with the new brand direction. Product images will be replaced with the new packaging designs and some overall style and layout changes will be made to better align with the brand and current trends in web design.

[ Outline tentang apa yang kalian propose buat solving problems yang di bagian sebelumnya ]

Timeline

It will take approximately 7 weeks to complete the work outlined in the deliverables. This is subject to when we receive feedback and the extent of the revisions.

Ideation

Market research – 2 days

Initial brainstorming – 2 days

Strategy – 3 days

Creative brief – 2 days

Execution

Style guide – 3 days

Design drafts – 10 days

Revisions – 2-4 days

Refined designs – 5 days

Final revisions – 2-4 days

Hand Off

Design handoff – 1 day

Evaluation of outcome – 2 days

[ Expected timeline, biar ga diburu-buru wkwk ]

Agreement

Once you agree to this proposal, I will prepare a simple contract for this web design project. The contract will reference the terms of this proposal, including any amendments you suggest.

Thank you very much. I look forward to working with you.

_________________

Pita

Hop Design Studio